Nashville, TN…January 30, 2025
Hsquared Management has signed 17x GMA Canada Covenant award and Juno Award-winner, singer-songwriter Jordan St. Cyr. The endeavor marks the company’s second joint signing since industry veterans and entrepreneurs Kelli Haywood and Leigh Holt launched their brand-new company last summer.
“Jordan brings a rare combination of genuine artistry and roll-up-your-sleeves work ethic that immediately resonated with us,” said co-owners Haywood and Holt. “As a former contractor who built his music ministry from the ground up, he understands the value of authentic relationships and putting in the hard work needed to create something meaningful. His proven success and heart for connecting with people make him a perfect fit for our roster. We’re excited to build alongside him in this next chapter of his career.
Known for his No.1 song “Weary Traveller” as well as other hits like “Fires” and “Rescue,” St. Cyr released his second album, MY FOUNDATION last year. Celebrating God’s faithfulness and his daughter Emery’s miraculous recovery through a collection of 11 richly produced pop songs, the tracks layer uplifting lyrics and infectious melodies with piano refrains, strings, acoustic guitar, percussion-forward highlights and vocal choirs that aim Jordan’s voice at the soul of his musical stories. St. Cyr will be on the Storyteller tour throughout 2025 and is working on new music also coming this year.
“I’m thrilled to join this incredible team,” echoed St. Cyr. “We’ve hit the ground running and I’m so exciting for the work that’s ahead of us.”
With a focus on transcending genres, Haywood and Holt bring over 25 years of industry experience to fuel their very diverse roster.
